Saturday, May 15, 2010

How to sell art, which relates to why you should buy art...found on artbusiness.com

Why Should People Buy and Own Art?

Selling art is harder than making art. This sentiment has been and will continue to be echoed by fine artists everywhere for as long as artists make art. Once a work of art is finished and ready to leave its artist's studio, the seemingly insurmountable task of convincing someone that they might want to display it and, perish the thought, pay money for it in order to own it, presents itself. To make your job of selling art a bit easier, and in the interest of wanting more people to own more art, please feel free to incorporate any or all of the following thoughts, as you see fit, into as many of your fine art sales presentations as necessary.

Art is a powerful form of expression for artists as well as for those who own it. Art allows people to convey or demonstrate deeply held feelings and beliefs as well as moral, ethical, and political sentiments in socially acceptable ways.

Art encourages people to ask questions, to take brief moments out of their busy lives to reflect on ideas other than how to make more money faster or how to get over on the competition.

Art makes people think about ways how life might one day be better than it is now.

Art can stimulate the expression and interchange of thoughts, feelings, and ideas among total strangers who would not ordinarily talk to each other.

Children are fascinated with art. Art makes children ask questions. Art makes children fantasize and imagine. Art teaches children how to be creative and have fun with life.

Art beautifies and personalizes environments. Art can transform private homes or places of business into personal museums.

Art can be used as a tool of power-- to intimidate. For example, imagine an office with a bold, vibrant, oversized painting hanging on the wall directly behind the desk, and two imposing larger-than-life sculptures, one at either side of the desk. Anyone who sits and meets with the person seated behind the desk must contend not only with that person, but also with the art.

An original work of art is not only visually appealing, but it also communicates the personality, abilities, creativity, inspiration, mind, and sometimes the genius of the artist who created it.

An original work of art reflects and often enhances the personality of the individual who owns it.

Art attracts tourism, visitors, and dollars. People travel to the great cities of the world to see great museums, works of art, and, of course, they spend money while doing so.

People decide what locations to spend time (and money) at based on the types and amounts of art they expect to encounter. For example, commercial spaces such as restaurants, hotels, and meeting places can be more or less interesting and attractive to consumers depending on the art they display (or lack of it).

Art is environmentally friendly, energy efficient (assuming it's not by Nam June Paik et al.), and easy to maintain. It does not increase global warming, use fossil fuels, or need regular tune-ups.

Across the country and around the world, artists move into troubled or blighted neighborhoods and revitalize them with their artistry. Property values increase, new businesses move in, and the overall quality of life improves immeasurably. Sooner or later, the public discovers what wonderful places these neighborhoods have become. In some cases, people travel thousands of miles to visit them, vacation there, and buy art.

Art makes people proud to live, work, and play where they do. They point to their museums, public monuments, and cultural institutions with pride.

As you can see, owning fine art has numerous benefits. Perhaps it's not so difficult to sell after all.

Friday, May 14, 2010

Google and the Arts

We have now set up the websites glasssculpture.info and already we are starting to get traffic...along with sites the likes of glassfused.com and glassfused.info

What I am baffled about is the number of sites that are owned by people that have bought them to make money solely from google adds...good example is glasssculpture.com it doesnt have anything about glass sculptures with the exception of google adds...
And of course you try and optimize your site with lots of information about your own glass sculptures but why would google want to put your site ahead of a site that is there to earn them money...they arent are they...

So that is my grumble for the day...

On a positive note the gallery in Surfers paradise that I wrote about last week that owed us many thousands of $$$$$ has finally sent a cheque for 20% of what they owe...it will be interesting to see if it clears ok..
In the end I threatened to write to all of the Australian art magazines...that had the gallery owner who owns 2 other galleries, and the bad publicity would no go down well at all...Interestly enough the magazines I did write too didnt bother to even reply...so they obviously not interested at all in the arts and the artists...all they are interested in is the revenue they get from the art galleries...

Sunday, May 9, 2010

New Website - figurative glass sculptures

Well it all started when we sold another glass sculpture this week...a couple walked into our studio after buying the sculpture called "tango"
They saw our glass sculptures and placed an order for "glass veil"

We then realized that to market our glass sculptures, our top of the range product we needed to be more clever, we needed to market under a different website, all on its own so it could stand out and as being different to our normal run of the mill sculptures, if you could call them that....NakedArt sculptures from live models...run of the mill I think not

So we went and had a look and found that glasssculpture.info glassfused.com and glassfused.info were all available..so we bought them all...

Give us a few days and you will see all of our glass sculptures on one site...